New national visitor center promotes Danish healthcare solutions

October 08, 2019
Globally, we are facing an ageing population, an increase in chronic diseases, and rising expectations to the healthcare system. With the purpose to meet our shared challenges, a new national visitor center aims to promote Danish solutions to delegations from all over the world.

Healthcare DENMARK and The Danish Industry Foundation (Industriens Fond) will establish the visitor center in Odense in close collaboration with the University of Southern Denmark, University College Lillebaelt, Odense Municipality, and the Region of Southern Denmark.

Healthcare DENMARK is a public-private partnership that promotes Danish healthcare excellence and coordinates delegation visits to Denmark for foreign decision-makers and press delegations. The new visitor center makes it even more attractive for international delegations to visit Denmark:

”With this visitor center, we can provide even stronger inspiration and motivation to the approximately 100 annual delegations of high-level decision-makers. A number that can hopefully be increased. A national visitor center will contribute to increased demand for Danish products and solutions and thus lead to increased exports for Danish companies,” says Hans Erik Henriksen, CEO of Healthcare DENMARK.

Healthcare solutions and assisted living technologies are an international growth market and Danish export of healthcare solutions has increased by more than 60 % from 2010 to 2016. This trend is expected to continue in years to come.

“The new visitor center will be a platform for further internationalization of Danish healthcare companies. The visitor center will function as an exciting and informative showroom where Danish companies and their skills, strengths, new solutions and innovative products will be shown in new ways to the visiting delegations,” says Thomas Hofman-Bang, CEO of The Danish Industry Foundation, and points out that the center must ensure, that the visiting delegations keep their interest in Danish products even when they are back home from their visit to Denmark.

Kollision Design Office has been chosen to realize the interior design, exhibition elements, and interactive installations while C.F. Møller Architects are responsible for the conversion of an existing building to suit the needs of Healthcare DENMARK.

"The new visitor center will play a central role in promoting Danish know-how and solutions within healthcare and assisted living technology. We’re proud to have been chosen to realize this project - it’s a perfect fit for us and our vision of designing for impact combined with our track record from similar projects,” says Thomas Fabian Delman, partner at Kollision Design Office.

The visitor center will open in August 2020 and is located in Forskerparken, Campus Odense.