RUFF & CO. Business Innovation

RUFF & CO. was established in 2014 as a networked-based advisory and consultancy based on many years of professional experience. Our expertise is within Healthcare – Health Tech, Welfare Tech, Digital Health. We advise and assist companies with internationalization, hands-on go-to-market strategy and implementation and market communication focusing on the Nordics. We work with a high degree of commitment and dialogue with customers and understanding of needs is essential for our work.

We orchestrate innovation strategy and partnerships from planning to execution, and work at both strategic and operational level. Our customers are both private companies and public organizations.

Paving the way to the Danish and Nordic Healthcare Markets

Trusted advisor and execution partner for several governmental organisations in Europe working on supporting their local companies to enter the Danish & Nordic Healthcare Market. The work comprises work on strategy, planning and carrying through of market visits, pitch sessions, customer introduction, webinars and follow-up. We draw upon our large and international network of experts and relevant stakeholders within both healthcare providers and healthcare industry.

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Successful market introduction to healthcare buyers

Creating value through market introduction for Health Tech Companies through 1:1 collaboration containing advice and support to strategy, distribution, introduction to concrete and relevant partners in healthcare (hospitals, care systems, care homes and more). Training in how to communicate your Health Tech solution in a clear and engaging way so that healthcare stakeholders understands the value and invites you to collaborate. Speaker opportunities at seminars and large international conferences and events creating awareness and potential matchmaking with new relevant partners. We have experience from the Nordics, The EU, South-East Asia and the USA.

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