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RUFF & CO. Business Innovation

Connected health
Sustainable hospitals
Service & Operational Solutions
Medical Devices
Rehabilitation Equipment
Pharmaceuticals & Biotech

What we offer

We help small and large businesses and organizations grow through innovation and international activities that create value. We have + 25 years of experience in business development and our present expertise is Healthcare and Welfare Tech. Based in the Nordics and in South East Asia (Bangkok). Susie A. Ruff, CEO, has held positions such as Director of Healthcare Innovation Centre, Head of trade Department and Regional Export Sales and Marketing Manager. Susie holds a M.Sc. in Int. Business Administration and has completed several executive courses at Stanford University, Imperial College, IESE and Copenhagen Business School.

Products and solutions

Organisation and management of innovation among healthcare providers

We help healthcare organizations and providers: • Organize internal innovation that create results and innovation partnerships with external players. • Find the right innovative solutions nationally or at a global level. • Create a culture of innovation and provide tools for innovavation in healthcare systems

Go-to-Market for SME's within Healthcare and Welfare Tech

We help SME's go-to-market: • Bridging into healthcare organizations – hospitals, municipalities and making sure that your product is developed to fit user needs. • Get ready for market (branding, communication, sales channels). • Get ready to work at a global level.

Case stories

Healthcare Innovation Lab


Susie A. Ruff
RUFF & CO. Business Innovation
Skodsborgvej 154D
2840 Holte

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